Connect Who or what is your inspiration in business?

My journey to creating a chocolate-dipped date business began as a deeply personal quest for health and happiness. After being diagnosed with autoimmune disorders, I realized that my diet played a significant role in how I felt every day. Traditional sweets and processed snacks only made things worse, so I set out to find a way to indulge in treats that aligned with my body’s needs. Dates quickly became my go-to snack: naturally sweet, nutrient-dense, and versatile. But I wanted options.

How do you stay motivated?

I stay motivated to keep dipping my dates because I know firsthand how challenging it can be to navigate life with autoimmune disorders. Every date I dip is a reminder of my own journey to better health and the joy of finding balance between indulgence and wellness. So many women and people today are facing similar struggles, searching for snacks that are both satisfying and supportive of their health. Knowing that I can provide a great wholesome option for those who need it keeps me inspired.

What would you do with the $25,000?

If I were given $25,000, I would invest it into growing my business and expanding its reach beyond my local community. A significant portion would go toward building a website with an e-commerce platform, allowing me to share my chocolate-dipped dates with people across the country or even globally. I would also use the funds to enhance my branding, packaging, and marketing efforts, ensuring my product stands out in a competitive market. Additionally, I’d explore scaling production.