Connect Who or what is your inspiration in business?

I’m reaching out with an urgent plea—lives are at stake. My partner, Khalid Morris, and I have an evidence-based strategy to eliminate food deserts, reduce food insecurity, and empower Americans to build generational wealth through food entrepreneurship and local farming. This isn’t just about a competition; it’s about saving lives by preventing disease and suffering in underserved communities. Together, we can create lasting change. Join our grassroot community movement!

How do you stay motivated?

My motivation is rooted in my Christian faith, belief in human potential, and the incredible team I’ve worked with for over 15 years. If you let my team win, the impact will be felt for generations. Your decision today could be the turning point in the fight against food apartheid in America. I believe in the power of purpose, and I know blessings come to those who uplift others. Lives Are on the Line—We Need Your Help!

What would you do with the $25,000?

Our store will promote local food security by investing in farmers & food entrepreneurs to grow with us nationwide. By sourcing fresh produce locally, we’ll reduce food deserts, boost the local economy, & deliver quality at great prices. When our store wins, local businesses & communities win too! With $25K I’d secure a down payment to buy a struggling store or build Family Tree Food Market to end food insecurity. Next, 50 stores in 10 years!