Connect Who or what is your inspiration in business?

My inspiration comes from the families I work with as an occupational therapist and special education teacher. Their dedication to loved ones facing challenges like developmental delays, sensory processing disorders, and neurological conditions deeply inspires me. I create sensory boxes with the goal of providing comfort, therapeutic value, and joy. It’s the resilience, love, and strength of these families that drive me to make a difference with Joojeh Joy.

How do you stay motivated?

I stay motivated by constantly striving to improve myself and be the best version I can be. Some people are in awe of how much I do, but for me, it's truly about my passion and love for what I do. Seeing how much of a positive impact my work has on families and individuals is incredibly rewarding. Knowing that the sensory boxes I create are genuinely helping others keeps me inspired to keep growing and doing my best every day.

What would you do with the $25,000?

If I were awarded $25,000, I would invest it into expanding my business and increasing marketing efforts. The biggest challenge I face right now is getting the word out about my sensory boxes. Once people discover them and try them, they love them, but I need to spread more awareness. With this funding, I would focus on targeted advertising, promotions, building a stronger online presence, and taking professional photos for the ads to better showcase the value and impact of the boxes.