Connect Who or what is your inspiration in business?

The inspiration behind my products comes from my experience as a nurse. In nursing, patient dignity is everything. My patient's were my inspiration becauseI knew I needed a discreet solution that wouldn’t embarrass them. I love that my products look like a lip balm, and when applied under the nose, it’s hard for the patient's to tell exactly where it’s being placed. I’ve had patients apologize for their smell, which is heartbreaking.

How do you stay motivated?

As a nurse-turned-entrepreneur, staying motivated has been a journey of self-discovery, growth, and constant learning. I made the leap to full-time entrepreneurship over a year ago, leaving behind my nursing career to focus entirely on my business. Reconnecting with the purpose behind my products reminds me why I’m doing this. It's not just about selling a product; it's about solving a problem and making people’s lives easier and more comfortable.

What would you do with the $25,000?

If I won $25,000 for my business, I’d invest in machinery to streamline production and packaging, improving efficiency and quality as my business grows. I’d also allocate funds to marketing to increase awareness and attract more customers. With the right equipment and a stronger marketing presence, I’d be able to scale my business and reach a larger audience, setting the stage for continued success.