Who or what is your inspiration in business?

The Kennedy family inspires me through resilience, vision, and service. Dr. Martin Luther King Jr.’s message of light overcoming darkness guides me to face challenges with integrity. Innovators like Elon Musk and Tony Robbins show the power of perseverance and vision. Jesus Christ and Abraham Lincoln remind me of the importance of love, humility, and change. Finally, my children drive me to create a legacy of compassion and progress. -Joey

How do you stay motivated?

My children are my spark, inspiring me daily to keep going. My dad, now 86 and a two-and-a-half-year cancer survivor, motivates me with his strength and resilience. My entrepreneurial spirit drives me to help others overcome challenges, protect the world, and create opportunities for those who work hard and give back. I’m fueled by a passion to build people up, preserve what matters, and make a lasting impact through support and inspiration.

What would you do with the $25,000?

What will I do with the $25,000? I’ll create lasting change. Half will support an orphanage and community in Nigeria, providing 60-90 days of food, educational materials, clothing, and an opportunity for at least one person to study in America. I’ve donated over $10,000 to this cause already. The other half will build USA Maple Syrup and Longevity Lemonade, anti-cancer brands creating jobs, sustainability, and supporting orphans, the Amish, and Mennonites.