Who or what is your inspiration in business?

My granddaughter! My granddaughter's energy and vitality sparked something in me. Leading me to start my own shoe business with the goal of creating a legacy for future generations. Me creating and building something that will not only provide for my family today but will continue to benefit them in the future. The vision I am building with my brand and leaving a legacy is a powerful driving force, which my granddaughter gets to see the vision becomes a reality in real time.

How do you stay motivated?

I must remember the "WHY". My granddaughter's inspiration and the desire to create a lasting impact for my family but not only for them but for myself as well. I am a shoe lover, and God is taking a passion of mine and turning it into a purpose. By building a business I am growing personally. Every step, even the challenges, is helping me become a stronger entrepreneur and role model for future generations. Lastly, I share my journey with others to keep myself accountable.

What would you do with the $25,000?

If I were to win the $25K from the business competition, I would strategically invest part of the funds to elevate my brand's visibility and growth. A key focus would be utilizing social media ads for a 30-day campaign designed to feature my brand and highlight the win. The campaign would not only increase brand awareness and drive sales, but also leverage recognition from winning the competition to build credibility and excitement around my brand. Promotional Event and Paying myself back.