Connect Who or what is your inspiration in business?

My inspiration for starting my business was my son, Bereket. As a single mother, I wanted to create a life filled with opportunities and security for him. The business became more than just a source of income it was my outlet, a way to channel my creativity and resilience while building something meaningful. My son’s presence reminded me daily of my strength and purpose, pushing me to overcome challenges and pursue this dream with determination.

How do you stay motivated?

What keeps me motivated is the day-to-day progress I see and the beauty of the journey toward my goals. Every small win, every lesson learned, and every challenge overcome fuels my determination. I’m inspired by the transformation that happens through consistent effort—not just in my business but within myself. Seeing my vision come to life, step by step, and knowing that I’m building something meaningful keeps me going. It’s the process, not just the destination, that dr

What would you do with the $25,000?

If awarded the $25,000, I would use it to support the opening of my store in the Old Town area. This funding would provide crucial financial assistance for setup costs, inventory, and creating a welcoming space that showcases my leather goods while celebrating Ethiopian craftsmanship. It would be a vital step in growing my business and reaching a broader audience.