Connect Who or what is your inspiration in business?

As CEO of Ethos Grooming Products, I was inspired by the lack of quality grooming options for people of colour using all-natural ingredients. I wanted to create something meaningful made by me, for people like me who seek products that truly work. Ethos is more than grooming; it’s about empowerment, confidence, and celebrating individuality while meeting the unique needs of those often overlooked in the industry.

How do you stay motivated?

I grew up in a poor family and have lived in a disadvantaged neighbourhood for most of my life. I pursued this to prove to myself that I could break the cycle and create opportunities for my family. My goal has always been to improve their lives and put us in a position to thrive together.

What would you do with the $25,000?

With $25,000, I’d launch a marketing plan focused on introducing three new products. Funds will cover product development, branding, and packaging. I’ll allocate resources to a digital ad campaign, influencer partnerships, and targeted social media promotions to build awareness. Additionally, I’ll invest in a revamped website and email campaigns to drive conversions. This funding will bring our long-awaited products to market and expand Ethos’ reach.