Connect Who or what is your inspiration in business?

I began my firm for a very personal experience that altered my perspective on life, loss, and the value of preparing for all time. My sister Tyra Campbell’s warmth and enthusiasm impacted everyone around her; she was a beacon of light in my life. Sadly, she died from accidental carbon monoxide poisoning, a terrible incident that left my family in shock. While grieving, we discovered she had a life insurance policy, but the policy information was never found. . The policy is still outstandi

How do you stay motivated?

My business motivation comes from a very personal journey and is maintained by the daily impact I witness in my clients' lives. I learned a lot about being prepared and the gaps that frequently exist in making preparations genuinely successful from my elder sister's terrible death. Her life motivated me to start my company to make sure people don't have the same experience my family endured, and that goal still serves as my daily motivation. Every meeting I'm more determined to change things.

What would you do with the $25,000?

Build an effective website and application, focus on user-centric design with intuitive navigation, fast load times, and mobile responsiveness. Implement personalized user experiences, engaging content, and efficient customer service channels. Enhance sales funnels with clear CTAs, A/B testing, and seamless checkout processes. Boost your marketing budget to target SEO, PPC campaigns, social media ads, and email marketing. Use analytics to continuously optimize and attract more clients.