Connect Who or what is your inspiration in business?

My inspiration starts with my family, who together built a butcher shop on integrity, quality, and trust instilling those values in my upbringing. And I’m inspired by my growing community and all Canadians who want transparent food sources they can trust. I’m driven to make quality, nutritious halal food accessible and affordable for Canadians of all backgrounds, especially those with dietary restrictions and limited options.

How do you stay motivated?

I’m motivated by building something that truly serves people. Every order is a chance to earn a family’s trust and make quality, nutritious food more accessible and affordable. I’m also driven by community impact; learning firsthand about food insecurity, supporting local partners, and turning growth into giving back. As a husband and father of two, I’m focused on building a legacy that outlasts myself and proves business can be both excellent and meaningful.

What would you do with the $25,000?

I’d invest the $25,000 to maximize our biggest growth lever: marketing + conversion. Scale proven educational ad campaigns sharing our purpose and mission, optimize website conversion so growth compounds sustainably and opens doors to continue giving back and reaching all communities in need.