Who or what is your inspiration in business?

My inspiration in business comes from people like Daymond John and Sara Blakely—builders who started with nothing and turned vision into real brands. But more than anything, I’m driven by my family, my culture, and the responsibility to build something bigger than myself.

How do you stay motivated?

I stay motivated by remembering why I started—my family, my culture, and the responsibility to build something real with Guac and Roll. I don’t rely on motivation alone—I rely on discipline, showing up every day whether I feel like it or not, and keeping my focus on growth, not comfort.

What would you do with the $25,000?

I’d use the $25,000 to scale Guac and Roll by increasing production capacity, improving efficiency, and meeting growing demand. I’d invest in equipment to eliminate bottlenecks, bulk inventory to lower costs, and upgraded packaging to strengthen the brand. I’d also secure larger events and partnerships to drive consistent revenue. The focus is turning this capital into systems that create steady, scalable growth.