Connect Who or what is your inspiration in business?

I founded Bonfolk in 2015 to address a simple but urgent need: socks. They’re the most requested, yet least donated clothing item among nonprofits. Today, more than 400 organizations are on our waitlist, all needing donation socks. The demand far exceeds what we can currently supply. Every pair of Bonfolk socks sold helps us donate another pair, bringing us closer to supporting more nonprofits and meeting this growing need.

How do you stay motivated?

I love designing socks and giving back to the community. It’s both creative and deeply rewarding work. The mission keeps me motivated every day. I feel incredibly lucky to do what I love while making a positive impact. I also have a six-year-old daughter who looks up to me, and I want to show her that it’s possible to build a life doing what you are passionate about, while doing good for others.

What would you do with the $25,000?

With additional funding, I would expand and grow our sock line. I have many strong ideas and ongoing design requests from customers and stockists that I’m eager to bring to life. These new designs would help drive sales and increase our ability to give back. I’m confident they will be successful and allow us to reach even more nonprofits in need. Thank you!