Jaton baker

I run That’s Tuft Creative Co., where people create custom rugs and build their own stuffed “Tuft Buddies” in fun, creative workshops.

Currently 38

in their Group

Help me become the Entrepreneur of Impact, appear in Entrepreneur Magazine, and win $25,000!

The first cut is on Thursday the 2nd of April at 7PM PDT

Want in on the action? Register now for your opportunity to become the 2026 Entrepreneur of Impact!

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Who or what is your inspiration in business?

I’m inspired by people who build something out of nothing and create opportunities for others at the same time. I didn’t see spaces like mine growing up, so I wanted to create one. My inspiration really comes from my community and my kids showing them that you can turn creativity into something real, something profitable, and something that brings people together.

How do you stay motivated?

Honestly, I stay motivated because I have no choice. I’ve put too much into this to quit. Every booking, every class, every person who walks in and creates something for the first time reminds me why I started. I also think about the bigger picture, building something that lasts and creates opportunities for others, not just myself.

What would you do with the $25,000?

I would invest it directly back into my business to expand and grow. That includes upgrading equipment, increasing marketing to reach more people, and creating more structured programs for youth and the community. I also want to scale my workshops and experiences so I can serve more people while keeping the quality high. This would help me move from startup phase into something more established and sustainable.

Vote for Jaton Baker to be the Entrepreneur of Impact while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help schoolchildren thrive and live well-nourished, physically active lives.


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