Connect Who or what is your inspiration in business?

Daniel Roseberry, Creative Director of Schiaparelli, once said ‘Dreams are expensive,’ and that resonates deeply with me. He took a dormant house and transformed it into one of the most culturally relevant forces in couture by honoring its past while pushing it into something radically modern. That ability to reinterpret legacy through a contemporary lens is exactly how I approach building my own brand.

How do you stay motivated?

I stay motivated because I already see myself as the founder of a world-class luxury house so everything I do is about closing the gap between where I am and that vision. My taste doesn’t allow me to settle, I’m constantly refining and pushing things further. And when there’s pressure, I don’t see it as stress I turn it into strategy. For me, it’s about staying focused and channeling that energy into one defining product or moment that elevates the entire brand.

What would you do with the $25,000?

With $25,000, I wouldn’t treat it as just capital I’d treat it as an inflection point. I’d focus on elevating one signature fragrance and building a stronger world around it from packaging refinement to high-level visuals and storytelling. The goal would be to sharpen perception, making the brand feel undeniably world-class at every touchpoint. I’d also place it in the hands of the right people to amplify visibility and create demand in a more intentional, strategic way.