Connect Who or what is your inspiration in business?

The story of this brand is deeply inspired by the women who shaped me: my mother, my grandmothers, and my aunts. They were the backbone of my life, always showing up and always giving, even when they had little left for themselves. Their selflessness, strength, and unwavering support are at the core of everything Samir Grey stands for. At its heart, Samir Grey is about creating moments of self-care that feel like home—deeply personal, grounding and intentional.

How do you stay motivated?

God motivates me daily to keep pushing forward and stay committed to building Samir Grey into a powerhouse fragrance and personal care brand. The way our community continues to show up for us online has been incredibly affirming—reminding me that this mission is bigger than me, rooted in purpose, connection, and the impact we’re creating together.

What would you do with the $25,000?

The $25,000 would go toward fulfilling our PO for travel-size formats, something our community has been asking for. It will make Samir Grey more accessible, allowing more people to discover and experience the brand, and ultimately driving growth, visibility, and deeper connection with our audience.