Global brand leader turned founder & mom—building LIXMIX, a premium travel-inspired RTD coffee brand rooted in bold flavors and opportunity.
Help me become the Entrepreneur of Impact, appear in Entrepreneur Magazine, and win $25,000!
What is Entrepreneur of Impact?
Learn MoreI’m inspired by building something of my own after years of leading global brands—and doing it in a way that creates opportunity for others. I believe business can be a platform for economic empowerment, especially for women building something of their own. With LIXMIX, I’m not just creating a product—I’m building a brand that reflects ambition, independence, and the idea that you can bring others along as you grow.
How do you stay motivated?I stay motivated by progress and perspective. Building LIXMIX hasn’t been linear—I’ve had to adapt, problem-solve, and rebuild—but every step forward reinforces the vision. I focus on long-term impact over short-term wins, knowing that real brands are built through persistence. That mindset keeps me grounded, resilient, and moving forward, even when things are uncertain.
What would you do with the $25,000?I would invest it into scaling LIXMIX’s first production run—supporting ingredients, manufacturing, and packaging to bring the product to market at quality and scale. Just as importantly, it would allow me to begin creating early opportunities for others—especially women—through hiring, collaboration, and supporting women entrepreneurs as part of LIXMIX’s broader mission of economic empowerment.
Vote for Lynette Kruk to be the Entrepreneur of Impact while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help schoolchildren thrive and live well-nourished, physically active lives.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Entrepreneur of Impact, Colossal offers participants the opportunity to make their mark while also making a big impact.
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