Who or what is your inspiration in business?

Tourism in the White Bay area has immense untapped potential. Through strategic digital marketing and partnerships with local outfitters, Windrose Coffee is actively drawing visitors further up the coast. We are transforming Jackson’s Arm from a 'turn-around point' into a 'stay-and-savour' destination. By extending our offerings into the shoulder seasons, we provide a warm welcome for autumn hikers and winter snowmobilers, bringing much-needed foot traffic to neighboring small businesses a

How do you stay motivated?

Running a business in NL can feel lonely. Reach out to other "impact" entrepreneurs in the White Bay or Great Northern Peninsula area. Whether it's a quick DM or a coffee swap, knowing others are navigating the same tides makes the journey easier.

What would you do with the $25,000?

That $25,000 would be a total game-changer for a business in Jackson's Arm. In a rural coastal community, moving from a "coffee & gift shop" to a "destination hub" happens exactly through those three steps: specialized gear, a polished look, and a place to soak in the view.