Connect Who or what is your inspiration in business?

After struggling with mental health and lack of self-confidence, I realized the beauty industry profits from our insecurities. I founded Nine Beauty to flip that script. My products aren't designed to mask who you are, but to highlight your natural glow. My mission is to provide simple products that act as a tool for self-love, helping every customer feel truly confident and beautiful in their own skin, exactly as they are. That's my inspiration.

How do you stay motivated?

Entrepreneurship is my creative outlet but my customers are my motivation. For me, success isn't driven by sales, I'm driven by the 'why' behind Nine Beauty. It's seeing someone's immediate shift in confidence when they embrace their natural glow. Knowing that my brand plays a small part in a customer's journey towards self-love keeps me focused. I'm not just building a cosmetic line; I'm building a community where everyone feels seen, beautiful and empowered.

What would you do with the $25,000?

A $25,000 investment would be transformative for Nine Beauty. First, I would scale production to meet increasing demand while lowering unit costs to improve margins. Second, I would expand my product line with new essentials that align with my 'natural glow' mission. Third, I'll secure strategic retail partnerships with local boutiques to grow my physical footprint. Finally, these funds will support community pop-up events, allowing me to connect and empower customers face-to-face.