Connect Who or what is your inspiration in business?

RV1% has been a dream since 16, a dream that took a backseat when I joined the Canadian military at 17 alongside my best friend, Caeden. Sadly, Caeden passed away three years ago. Despite his absence, I consider him and Collin my inspirations. They were always there to listen to my ideas, offer advice, and even laughed with me for ideas that weren’t the greatest. My parents always told me to help when I can, & that’s my main goal in life! Together we can Reverse the imbalance.

How do you stay motivated?

Operating Reverse 1 Percent a dream come true! Motivation comes from anyone following my page, to sharing a post, to even saying “I love that you’re helping others.” That’s what RV1% is all about! True motivation comes from others being kind, giving me the opportunity to explain my brand in 30 seconds. RV1% genuinely is a brand that cares about YOU, no matter your finances, title, or anything that sets us apart. Values based on: Kindness, Inclusion & Acceptance!

What would you do with the $25,000?

With $25,000 Reverse 1 Percent’s first transaction would be our 10% donation ($2500) to our charity partner GROW Community Food Literacy Centre! After it would be used to market and even get our own store. The goal is to help others so we would have stations in our store for unhoused individuals to cool off in the summer with water and warm up in the winter with snacks. Also more inventory to add to our amazing collection! Thank you for this opportunity.