Precious Lassiter, is the founder of Luxe Love Towels, a brand creating towels designed to fit and celebrate all bodies and sizes.
Help me become the Entrepreneur of Impact, appear in Entrepreneur Magazine, and win $25,000!
What is Entrepreneur of Impact?
Learn MoreI started this company because I wanted a place to buy beautiful and ridiculously comfortable towels that fit all sizes, especially plus size. I've always been a plus size woman and I got tired of using two towels every time I needed to dry off. Whether showering, at the pool, or just to feel comfy during a facial/massage, I knew I wanted to bring this option to woman and men like me, who needed more coverage to feel comfort. So I thought, why not create my own luxury towels.
How do you stay motivated?My mission is to help people feel seen, valued, and confident in their own skin. At Luxe Love Towels, we create products designed for every body, because no one should ever feel like an afterthought. Hearing the feedback from my customers and knowing how my towels make them feel, brings me so much joy and keeps me motivated every day. It’s bigger than towels — it’s about comfort, confidence, and reminding people that they matter.
What would you do with the $25,000?If I received $25,000, I would invest it directly into growing and strengthening my brand. The funds would be used to expand our marketing efforts so we can reach more markets and serve more customers. I would also use it to expand our product line, allowing us to continue creating products. In addition, the funding would help create jobs by bringing on team members who can help strengthen and grow the brand. some towards research and development to ensure we continue to enhance our products.
Vote for Precious Lassiter to be the Entrepreneur of Impact while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help schoolchildren thrive and live well-nourished, physically active lives.
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Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Entrepreneur of Impact, Colossal offers participants the opportunity to make their mark while also making a big impact.
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