Connect Who or what is your inspiration in business?

I’m inspired by Daymond John and founders who build from nothing with vision and discipline. My greatest inspiration, though, is the everyday customer seeking real, effective, plant-based care. Their trust drives me to blend science and nature into products that truly elevate daily rituals and well-being.

How do you stay motivated?

I stay motivated by remembering why I started—creating products that genuinely help people feel good in their bodies. Every customer message, repeat order, and transformation fuels me. I’m also driven by growth—continuously learning, refining my craft, and building something meaningful that reflects both science and intention.

What would you do with the $25,000?

I would use the $25,000 to secure a small retail + production space and build out a compliant commercial setup. Approximately $10K for lease + buildout, $7K for commercial-grade mixers, filling equipment, and storage, $3K for licensing/insurance, and $5K for inventory and packaging. This would allow me to scale production, host in-person experiences, and grow The Smel Gud Shop into a true retail destination.