Who or what is your inspiration in business?

I run my business to support the industry I love. I have given thousands back to agriculture through my years in business. I myself being in the ranching scene value the less then 2% that are there with me and strive to create a product that supports all those who don't clock out at 5pm and feed the world.

How do you stay motivated?

My passion to better serve those who use my product keeps me going. Through the ups, down and in between I strive to serve the people who support me. For example dispite tarrifs increasing the price of raw coffee I never raised my prices so my customers could still enjoy my coffee without having to worry about if they could afford it. I also dream of owning a ranch of my own one day and that keeps me going.

What would you do with the $25,000?

I would upgrade my equipment. I have outgrown a lot of my roasters, packers and grinders and could use bigger ones. I would most likely put the $25,000 down on a business loan to upgrade my equipment across the board. This would allow me to get into new stores and new sectors of the business such as canned ready to drink coffee.