Connect Who or what is your inspiration in business?

My inspiration comes from my family and the people I’ve helped through health and fitness. After nearly 2 decades in the nutrition industry, I’ve seen how better products and better habits can change lives. That drives me to keep building companies that create healthier options, inspire others to take control of their health, and show my kids what’s possible through hard work and persistence.

How do you stay motivated?

I stay motivated by remembering why I started—my family and the people our products help every day. Building businesses isn’t easy, but seeing the impact on customers’ health and knowing my six kids are watching keeps me pushing forward. Progress, purpose, and the chance to create something meaningful fuel me every day.

What would you do with the $25,000?

Marketing spend! I'm competing in a billion dollar industry dominated by inferior products but that have national sponsors/famous people behind the brand. The Kardashians jumped into the protein popcorn space like me and I'm crushing them, yet they are in Target and Starbucks simply because of their name. Marketing dollars helps level the playing field!